LEIA is an international collaboration between lotteries sharing the same goal to foster open innovation, strengthen market position and boost digital growth locally

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What we do

LEIA helps lotteries to address digital challenges, pool liquidity, and innovate with lower risk and greater scale.

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We explore and develop innovative game concepts together utilising liquidity from early ideas to launch.

Shared content, one marketplace

We enable lotteries to exchange, share and co-source games delivering a broad catalogue of attractive games through our marketplace.

Reaching new audiences responsibly

We support digital development that meets modern customer expectations, including younger audiences in a responsible way.

Knowledge exchange & best of breed

We create a trusted space for collaboration, knowledge exchange, learnings, and best practice across partner lotteries.

What it means

to ou lottery partners

…to our lottery partners

to grow digitally by increasing its digital GGR in a responsible and sustainable manner, increase digital customer share by attracting new customers and convert existing customers, and digitalize their operations. to take out economies of scale by improving operational effectiveness, decrease time to market, drive costs down, and increase synergies between the lotteries. through joint innovation be able to strengthen its ability to make an attractive gaming offer in its home market by developing and piloting innovative games, increasing shared liquidity by the creation of attractive liquidity games, and to diversifying risks attached to launch of new games.

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…to our providers and game studios

…to our providers

and game studios Access to a large part of the European lottery market through one interface and marketplace Participate in structured innovation initiatives and concept development in a best of breed environment Collaborate with multiple national lottery operators through a single framework Contribute with leading edge expertise in a responsible, regulated context focused on sustainability and consumer protection Curious for more information or to explore collaboration?