- LEIA has been using the stronger together approach to establish a marketplace for lotteries.
- LEIA will allow lotteries to enrich their gaming offer through sharing of existing lottery games, co-sourcing of new games and co-development of future innovative games.
- In this way one lottery can utilize games provided to the platform by another lottery or vice versa.
- For example VK has developed one of the most successful e-instants in the world. These can now be used by the other lotteries in the partnership without lengthy integration processes or commercial discussions through the LEIA ecosystem.
- LEIA will also connect content suppliers and gaming studios to this marketplace.
- The market place will also serve as a place where the lotteries to meet and exchange knowledge and experience.